Higher Win Rates - Words that Win

Proposal Rewrites

Research shows how important proposals are to winning. A great sales process can be derailed by a poor effort on the proposal. A good proposal may not win you more business, but a bad one instantly kills your credibility.

Give us a proposal to transform, with as much background information as you wish. We will re-write it using best practice proposal techniques.

"This was worth every cent. It is a case of what you don’t know - you don’t know. Now I do. I have learnt a few fairly simple tricks which are worth a great deal. Thank you very much. I am starting a new proposal tomorrow. I will be using your lead."

Terence McPhail

uthanda ICT (Pty) Ltd

Proposal and Tender Reviews

Knowing what works well in your sales documents—and what doesn’t—is the first step in building more effective proposals.

The review provides an objective analysis of a sample of 3 of your current tenders and also offers tips and recommendations to improve the structure and content of your future tenders. We follow a proven methodology of persuasive, client-focused document structure and content standards. We use specific criteria to evaluate the effectiveness of your current proposals and offer tips and recommendations to improve your win-ratio on future competitive bids.

You will receive a white paper and an executive presentation. You should find this review useful as a road map to create more persuasive proposals. nFold welcomes the chance to help you improve the quality of your sales proposals.

Team Benchmark Survey

nFold's survey will baseline your team's effectiveness in writing sales proposals and tenders. The survey helps us to identify ways you can improve.

The objective of the survey is to gather information from key individuals involved in the writing process. It is conducted as a web survey, analysed by nFold and we will present the results to you, in the form of a white paper. We can quantify the extent of problems based on your team's real experiences in the field. The best source of information regarding your current sales operation is from the people who write your proposals. If you simply estimate performance metrics based on assumptions, you will obtain inaccurate data, which causes the benchmark to be unreliable.

Tom Sant's Books - Essential reference guides to win more business

Tom Sant's best selling "Persuasive Business Proposals" features winning strategies for the global business environment. In the book, Tom introduces key concepts that have transformed sales proposals, such as
- the Persuasive Paradigm, a structural pattern that has increased client win ratios by more than 200%; - a process for communicating in the customer's own language;
- The PAR format, a method for producing optimal impact with case studies;
- and the steps to setting up a Proposal Centre of Excellence.

His most recent book, "The Language of Success", shows you how to avoid Fluff, Guff, Geek and Weasel so that you can write clearly and effectively in your own voice.

Contact sales@nfold.com to order your copy.

Book 5 or more people for Tom Sant's Seminar "Four Secrets of Persuasion" and receive 5% discount. Click here to book now.