In his presentation titled 'Four Secrets of Persuasion', Tom will answer these questions. It is critical for everyone who needs to persuade others in this tough economy and understanding how persuasion works will help you close those business deals.
Sorry, you missed this event. You can learn Tom's principles and how to apply his winning methodologies at nFold's Persuasive Proposals workshop. Click here for booking information.
Four Secrets of Persuasion
BY ATTENDING YOU WILL LEARN:
How people make decisions To use the best pattern & make the right impact How to avoid fluff, guff, geek and weasel The importance of client focus To pinpoint value that matters to the decision maker.
World-recognized expert Dr. Tom Sant will explain the way persuasion occurs in the decision maker's mind and show you how to use the insights of cognitive psychology, neurolinguistics, and neuroeconomic behavior to make your point clearly and effectively. Tom will show you how to embed your recommendation in a structural sequence that matches the pattern hard-wired in human brain for decision making.
He will demonstrate the importance of delivering a client-centered message, based on two key concepts from psychology: the primacy principle and the phenomenon of cognitive dissonance. He will show you how to pinpoint value that actually has value to the decision maker, and he will show you how to avoid the kind of language—Fluff, Guff, Geek and Weasel—that destroys the decision maker's trust in your recommendations.
“Tom’s presentations transformed the way we approach customers and the results have been spectacular.”
– Elizabeth Thiele, Senior Vice President of Sales, ICON Clinical Research
Sorry, you missed this event. You can learn Tom's principles and how to apply his winning methodologies at nFold's Persuasive Proposals workshop. Click here for booking information.
HEAR DR SANT IN ACTION
Listen to Tom Sant's interview with Chris Gibbons on Radio 702 on 12th July 2011.
SEE DR SANT IN ACTION Learning from Tom is fun because of his experience as a stand-up comic and best-selling author. His stories will improve the way you sell.
HE HAS WRITTEN 3 BOOKS & OVER $30 BILLION WORTH OF WINNING PROPOSALS.
Dr. Tom Sant was named one of the top ten sales trainers in the world by Selling Power Magazine. Through his consulting firm, Hyde Park Partners, he provides consulting and training programs primarily focusing on sales process improvement, the creation of compelling value propositions, and the development of winning sales proposals. His clients include Accenture, Microsoft, Thomson Reuters, Dell, ISS, Kaiser Permanente, Wells Fargo, Booz Allen, General Electric and many others. He has written over $30 billion worth of winning proposals.
A former college professor, standup comic, and founder of two successful firms, Tom has had a revolutionary impact on the way business people communicate. Named the world's foremost authority on winning sales proposals by the American Management Association, he is the author of the best-selling Persuasive Business Proposals, The Giants of Sales, and The Language of Success. He was named the first ever Fellow of the Association of Proposal Management Professionals in recognition of his contributions to the field.
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