The ground is shifting beneath the feet of every B2B organization
What worked even two years ago no longer guarantees success. AI, heightened expectations, and prolonged
approval processes are driving a new era of scrutiny and complexity in every deal.
Revenue teams — including sales, marketing, and proposal management — are feeling that pressure acutely. They’re being asked to respond to more bids, assessments, and one-off buyer requests than ever before. AI is recalibrating the way they work, but it’s not a silver bullet. The real opportunity lies in Strategic Response Management (SRM): how people, processes, and technology come together to unlock organizational knowledge for profitable growth.
This year’s State of Strategic Response Management Report arrives at a pivotal time. The AI mandate is here:
It’s not a question of if organizations will adopt AI, but rather how fast and how well they can do it. The leading businesses in this year’s study are already setting a new standard: embedding AI into daily workflows, investing in their teams to win with greater precision, and elevating SRM as a critical function in their go-to-market strategy.
Based on insights from 726 decision-makers and practitioners around the globe, this report explores how organizations are laying the foundation for a more intelligent, agile, and competitive future — where
strategic response becomes a true driver of growth.
Here’s what you’ll find inside:
- How top-performing companies are harnessing SRM and AI as growth catalysts
- How AI is reshaping roles across the revenue organization
- Tangible ROI from AI investments
- Best practices that differentiate leading organizations
The future of business belongs to those who can navigate complexity with clarity, harness technology with intention, and empower people to do their best work. We hope the insights here give you a clear view of where the market is heading — and what it takes to thrive in the age of AI.
