Imagine your business proposal as a blockbuster movie; action-packed, compelling, and impossible to ignore. Now, picture the executive summary as the movie trailer: short, snappy and delivering the punch of a classic James Bond opening scene.

With tips as sharp as a director’s cut, this book will help you turn your proposals into must-read material. Whether you’re a business newbie or a seasoned pro, you’ll find everything you need to make your next executive summary the star of the show. Get ready to make a dazzling first impression – because in business, just like in the movies, it’s the opening scene that makes all the difference.

This book is packed with tips so you will learn how to:

• Focus on the client’s specific needs and show exactly how your solution addresses them.
• Avoid information overload. Stick to the important points that will resonate with the client.
• Make your summary compelling. Tell a story that hooks the client and makes them want more.
• Ensure a logical flow with a clear introduction, concise solution summary, and strong conclusion.

An executive summary is like the trailer of a movie. If it doesn’t grab you in the first few minutes, the rest is just stale popcorn and missed opportunities.” – Izane Cloete-Hamilton

Izane Cloete-Hamilton (CPP APMP) is the Chief Inspiration Officer at nFold, a strategic proposal and pitch consultancy in South Africa. With over 20 years of experience in proposal management, Izane is passionate about helping businesses win through strategic proposals, bids, and presentations.

She is a certified APMP Proposal Professional, who loves writing, presenting, and training on winning business. As an industry thought leader, Izane has shared her insights at numerous conferences and publications.

She is also known for her unwavering passion for coffee and Boston Terriers.