Executive Summaries Masterclass

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Bid and Proposal Training Programmes

Executive Summaries Masterclass: Where AI meets Bid Strategy

Learn to write executive summaries that win tenders. Master structure, strategy, and AI prompts. Perfect for bid pros. APMP micro-cert ready.

AI can help you write. This masterclass helps you win.

In today’s competitive proposal and tender environment, weak executive summaries cost you the deal. If your team still treats them like cover notes, you’re already behind.

The Executive Summaries Masterclass is a high-impact, full-day training designed for proposal professionals, bid teams, sales enablers, and business leaders who want to write summaries that resonate with evaluators, align with client priorities, and ultimately, win more tenders.

What you'll learn

How to frame your value proposition through the evaluator’s eyes
How to align your executive summary with customer drivers and score criteria
How to use AI tools like ChatGPT without losing control of your strategy
How to write persuasive, evaluator-focused content using proven bid techniques

This is not theory. It’s practical, interactive training built for real-world pressure. It’s also the ideal foundation for APMP Micro-Certification in Executive Summaries, perfect for professionals who want to guide AI, not be guided by it.

What's included

Live training and expert facilitation
Practical workbook with tools and frameworks
Quick-reference cheat sheet
Certification-ready skills that apply immediately

Who should attend

Bid writers, proposal managers, sales professionals, and anyone tired of generic executive summaries that get ignored. If you want to turn AI-generated copy into strategic messaging that wins, this is the course for you.