To develop a compelling response, you need to create and expand on your win themes by considering the features of your offer and how these features will benefit your client or the project. Furthermore, you need to provide evidence to demonstrate your capability and lastly, ask yourself whether your features and perceived benefits are unique.
Different ways to demonstrate evidence include:
- Lessons learned
- Skills availability and project transition tables
- Project case studies
- Pull quotes
- Client testimonials
- Hard evidence like customer satisfaction surveys
- Workflow diagrams.