Home Events APMP APMP: Sales vs Proposal-Led Process – Which is Better?

APMP: Sales vs Proposal-Led Process – Which is Better?

Sales teams are exceptionally good at closing deals, but are they best suited for responding to complex RFPs?

In this webinar, you’ll learn the differences between a sales and proposal-led process, based on new industry data from 811 RFP teams across North America and find out:

Top Takeaways

Who misses the most RFP deadlines
What industry has the lowest win rates (and why)
How true ownership improves the proposal process

Target Audience

Proposal managers
Proposal specialists
Proposal coordinators
Will provide insights for all industries but would be particularly interesting for teams from the software industry


Maggie Garratt, Sales Response Manager, Loopio

Maggie Garratt is the Sales Response Manager at Loopio, the market’s most-loved RFP software. As a former proposal writer, she’s resourceful and results-oriented, with a passion for technology and driving change through innovation.

Stephanie White, Director of Revenue Enablement, Loopio

Stephanie is the Director of Revenue Enablement at Loopio. Stephanie has spent the last 10+ years leading enablement teams in sales, operations, and client success across several B2B technology companies. Passionate about empowering people, arming them with data and helping them achieve their targets, Steph’s goal is to reduce friction in Proposal Responses.



Jul 26 2022


5:00 pm - 6:00 pm

More Info

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