Home Events Proposal Masterclass How to write the ultimate executive summary

How to write the ultimate executive summary

An excellent executive summary can mean the difference between selling or sinking your proposal. It is an essential component of a sales proposal (if not the most). Yet, many salespeople don’t know how to write one that grabs attention.

What is an executive summary, and why should you know how to write one?
It is your elevator pitch on paper.

An executive summary provides busy people with information fast to decide a course of action. Mainly, it helps them determine if they should spend their precious time reading the rest of your proposal.

Knowing how to write an engaging executive summary will leapfrog you ahead of your competition (who still thinks an executive summary is a synopsis of the entire proposal). Whether you are starting or are already a pro, refining your executive summaries writing skills help you win more business.

Part art, part science.

The Effective Executive Summaries Masterclass teaches you the art and science (and a few secrets for good measure) of creating the ultimate executive summary. One that inspires your clients to say yes.

  • Write using a persuasive – not pedantic – approach
  • Structure and format for success
  • When to write it (before, during, or after writing the sales proposal)
  • Establish credibility and client focus in an instant
  • Adapt the length and design for each proposal
  • Swop the jargon for plain language
  • Where (not) to put your company profile

Register for the next Masterclass to win more business.

Date       20 July 2021

Time      8:30 am – 4:30 pm

Price      R2 950/person, excl. VAT

Online    Zoom

Ask about our inhouse options

  • We will send the link to the online training on the day before the training
  • Prices exclude VAT
  • Payment (due in advance) secures your booking. If you do not receive confirmation of your booking before the event, contact us to ensure that you are registered
  • If you cancel/postpone less than 10 working days before the event, the penalty could be 100% of the booking fee. Cancellations must be in writing. Substitutes are acceptable; please provide details in writing. No-shows will not be refunded
  • nFold reserves the right to change trainers and cancel or postpone events.  Payments are refunded if we cancel
  • APMP Foundation pricing requires at least eight delegates; is subject to exchange rate fluctuations
  • APMP pricing excludes membership and hard copies of study materials.
  • All workshops and training materials are the copyright of nFold (Pty) Ltd and, where applicable, APMP, Strategic Proposals and Dr Tom Sant. All rights reserved.


Oct 26 2021


9:00 am - 5:00 pm




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