Persuasive Proposals

How to prepare, position and produce persuasive proposals.

Many people submit proposals without first learning how. Some think a proposal should also function as a contract, work order or bill of materials, when in fact, a proposal is a tool to help move you forward in the sales process — to win.

Based on Tom Sant’s bestselling Persuasive Business Proposals, this Masterclass teaches you how to make your proposals more convincing, credible and persuasive. It will help you understand what a ‘good’ proposal is vs. a ‘bad’ one — and that it is a lot more than smart words and pretty pictures.

Learn how to:

• differentiate your solution by highlighting aspects that matter to your clients
• avoid the seven deadly sins of proposal writing
• combine the right information in the right manner to make the right impact

Writing persuasive proposals is an art and a science, but not a secret.

Download the leaflet here.