Capture and proposal planning creates preference with your clients before the proposal’s release. It helps you create a persuasive winning strategy. Through systematic research and analysis of the client, the competition and the opportunity, you can formulate a winning strategy.
Developing a winning strategy is an integral part of any proposal. Early engagement and a good understanding of the client and opportunity are critical.
You can test and further develop your strategy with the client by defining a winning strategy during the capture planning stage (rather than when the proposal is out).