Reaching a Conclusion
These ten alternatives apply in RFP-based procurements as much as in situations without a clear procurement structure, like proactive sales proposals. Remember, in RFP-based procurements, special rules apply that require strict adherence.
Understanding these alternatives is not about offering explanations after a bid is lost — it’s about anticipating client behaviour, leveraging this understanding in your proposal strategy, and giving your bid the winning edge.
Writing your sales proposal as the best alternative, rather than the only one, adds a valuable dimension to your pitch and positions you for success in securing a contract.