It puts the reader first by making their time a priority. It reduces the effort required to become familiar with the critical aspects of the content. The summary must convey the purpose of your proposal, business plan or sales pitch.
Sometimes it may be the only thing your audience reads, and an excellent executive summary creates value as a first impression. You should use the executive summary to make a business case, support a position, or tell a story. The reader should know how the subject of your content impacts them. It should be clear how it benefits their work, their company, or their projects.
An executive summary ensures the prospect knows that you understand their pain and plan to solve it.
Your executive summary must pack a punch, entice the reader to give your proposal their full attention and orient them to your most important takeaways.
You will not have long to make a first impression. So, you better do it right. Here is how: