TWO: Organise content in a persuasive structure
Dr Tom Sant’s NOSE Model is my absolute favourite model to use as it helps you to structure your one-page proposal effectively:
N – Needs. Summarize your understanding of the customer’s needs and WHY it is a problem worth solving
O – Outcomes. Outline the probable outcomes from acting and indicate what will be better, faster, avoided when the needs are met
S – Solution. Recommend (not suggest) a solution that addresses the needs and delivers the results. Include project scope, timelines, and pricing
E – Evidence. Identify the evidence you are going to use to strengthen your pitch and show you can do the job on time, within budget and why you are the right choice. For a one-page proposal this section can be as brief as referring the client to your website or by attaching case studies/references as a separate document.
First impressions count and selling already starts with the first word. Give careful thought to the title of your proposal. It is likely the first thing a decision maker will read so make sure it is compelling enough that your client wants to read more.
Place yourself in the shoes of your reader. Which title will prompt you to read further: Solid Waste Management Proposal, or Creating a Clean City?
But what about the pretty pictures? Yes, I know we all love pretty pictures! The clever use of graphics, icons and images will support your proposal’s message and make it more appealing to read. Infographics can be effective in depicting timelines, project phases, deliverables, and cost savings – and they are pretty too!